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Communication through web 2.0 is like a brainteaser for me: you need a strategy and a clear picture about the product you want to promote.

Then, I create every little piece that would be put together and turned into an interface to communicate with the rest of the world (at least that’s what people hope when they make their site). The challenge comes from a dozen of ideas in terms
of architecture, colors, message, typography, etc. I usually begin with a great discussion about what your firm wants to communicate. 

My work consists in designing a powerful tool at different levels: esthetic, marketing and communication. I guess that’s what I’m really thrilled about new technologies: it never stops speed up thing and my curiosity is always teased.